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Our Search Engine Packages include the following features:

Keyphrase Research- using sophisticated analysis tools, we work with you to develop the ideal set of keywords to use for promoting your site. We examine the content of your site and the contents of your competitors' sites. Then we cross reference these keyword search phrases against several industry databases of the most popular search terms used on each of the major search engines.

Recommend visual and non-visual changes to your site pages to optimize them for all your keyphrases and to improve your rankings. In addition to keywords other important page components are page titles, descriptions, text, labels, file names, picture names and more... We will usually ask you to add several additional pages to your site.

Directory Submissions to Yahoo, Looksmart and Open Directory. See the section on Directory Submissions for more information.

Monthly reports showing all your current search engine listings. All packages include six months worth of reports. Weekly reports are available.

Submitting your pages to the search engines in strict accordance with the anti-spam guidelines established by each of the engines.

NOTE: Results from our work is dependent on the cooperation of the many search engines and directories we submit to. It is not uncommon for ranking results to take 30 to 100 days before they appear.

Package	Bronze	Silver	Gold	Titanium
# of Keyword Phrases	20	30	60	100
Keyword Phrase Research
Directory Submissions
Recommend Page Changes
Search Engine Submissions
Guaranteed Top-25 Rankings	20	30	60	100
Setup Fee	$995	$1,495	$2,495	$4,495
Optional Monthly Maintenance	$100	$200	$400	$600
(paid monthly or quarterly)

All of our search engine positioning packages include a guaranteed number of Top-25 rankings. Each time a search for one of your keyword phrases results in one of your listings appearing in the Top-25 of one search engine, that is considered a Top-25 ranking. Until our search engine positioning guarantee is met, we will continue to re-optimize and re-submit your pages without charging you any maintenance fees. Once the guarantee is met, then additional search engine positioning becomes billable.

In addition to our search engine positioning fees, some of the search engines and directories require payment in order to accept your site into their indexes.

Note: These fees are optional and not included in our standard setup fee

Inktomi - $25 for each page submitted. Inktomi provides search results for MSN, HotBot, AOL, Overture and over 100 other search engines.

Teoma - $18 for each page submitted

Altavista - $19 for each page listed. Although Alta Vista also offers a free submission method, you will get much faster and better results using their paid submission system.

Yahoo - $299 annually. This is a "must have".

Open Directory - free - This is a must!

Maintenance updates are completely optional.

You can order a maintenance update through search engine positioning whenever you feel that it's necessary or for best results, you can have us update all your pages every month. When you order a maintenance update, we may provide you with a brand new set of all your keyword phrases, completely updated for the current search engine algorithms. We offer a 10% discount off the maintenance fees if you prepay for six months and a 20% discount if you prepay for one year. Our search engine positioning maintenance fees do not begin until after we have fulfilled our guaranteed number of placements.

Directories

Directories such as Yahoo and Looksmart and Open Directory (DMOZ) are different from search engines because they are edited by humans, not spidered by computers. Therefore, the typical search engine positioning strategies do not work with the directories. Instead, we offer a search engine positioning consulting service in which we work with you to make minor changes to your existing website. Directory submissions are included as a standard feature in all of our search engine positioning packages. However, if you only want directory submissions, search engine positioning offers that as a standalone service as well

Paid Placement - Make no mistake. Totally Free Internet Advertising with the search engines and directories is all but over!

What does this mean? It depends on your targeted market and product or service. Let me explain. If you sell popular products and services to the world or North America then your advertising costs just went up because paid placement search engine pricing for popular keywords which target the world for popular products may be pricey for you, but then so are the current alternate advertising vehicles.

There is good news for some. If your product or service is somewhat niche and/or your target market is a specific geographical area like New York, Chicago, Boston or Canada, etc. there may be a golden opportunity waiting for your Web Site Marketing Campaign. You see, you can target these niche and smaller areas for much less Internet advertizing money. Sometimes for as little as $1.00 per week. How do we know? We know and use these techniques. Contact our office for details.

If a search engine facility is popular they usually charge for top placements. If they don't, they will soon. A Paid Placement variation call Pay Per Click (PPC) is used by Overture http://www.overture.com/ (used to be GoTo) and FindWhat http://www.findwhat.com/ and many other sites. You can purchase either a top rank or prominent listing for particular search terms. The listing may or may not be identified as a paid advertisement. Some search engines and directories charge a flat fee while Overture uses a pay per click system.

Google Adwords http://adwords.google.com/ is another form of paid advertising placement that can be more reasonable if you target a specific countries surfers. Thanks Google for providing that option!

At search engine positioning paid placement is not part of our regular services. However, we will manage client paid placement accounts based on the number of keywords and monitor/update frequency for a monthly fee. Some keywords need to be monitored once a day, others need to be monitored hourly. We use paid placement and we are good at it. In fact this method of advertising may be how you found us.

Before I leave my "Pay the Search Engines" topic I would like to say I that as a veteran of the old Free Internet, it absolutely astonishing that in a mater of 6 months (late 2001 and early 2002) our Web Browsers have now becoming the worlds largest advertising machine where the more money an advertiser has, the more exposure they get. But that's free enterprise and I'm in the business of getting my clients the most Internet exposure for the smallest paid placement dollar.

Paid Placenment is not a replacement for Web Page Optimization and skilled Search Engine positioning. It is a supplement to it.

Just think for a moment what the effect on worlds global economy would be if the whole Internet was turned off for even one day! Scarey isn't it?. However... it helps us all realize just how important Internet Marketing has become to modern business.

Link Building

Link popularity is a critical element of any search engine positioning campaign. Simply put... the search engines will rank your site higher is they determine your site is popular. They make this determination by counting how many links there are to and from your site. However it's not quite that simple. You see the search engines also rank the quality of the link. For example they place higher value on links that are relevant to your industry. They also place higher value on links from extremely popular and important sites. So if you know Bill Gates and can get him to create some links from his site to yours... Well I'm sure you get the picture.

Be warned!!! There are sites available on the Internet that sell links to your site. The search engines call these sites "Link Farms" and they know who the Link Farms are. Now and more so in the future search engines ignore or penalize your site for using Link Farms. Yes they can actually do more harm than good.

At Search Engine Positioning, Link Building is a time consuming and important part of the regular service we provide to our Customers. We find and establish many links to your web sites which are related to your industry but are noncompetitive.

Search Engine Positioning is a science, but it is not an exact science. The Industry changes daily and our company keeps up with those changes to provide our Customers with the best ROI for their Internet Marketing dollar. Click her for proof

 

"Web page optimization and search engine positioning is your best R.O.I."