Brainstorm - Choose the Right Keywords

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Think about what your customers would be searching for if they were looking for your service or product in your geographical business area, NOT what you would like them to be searching for. Change hats when doing this. You are not in control of what your potential customers type to find you. They are.

What words best describe a particular page of your Web site? Under what words is it important for your page to be found? Put a lot of thought into choosing the right keywords for your pages. If you choose the right keywords, we will be on our way to success. Choose the wrong keywords, and we may have to start over. Our experience has shown that the most important thing you can do for your Web site is to choose the most effective keywords.

Use two- or three-word phrases-not single keywords

Most people search for two- or three-word phrases versus single keywords, because they do not want to receive 10,000 unrelated matches. Don't make the mistake of targeting very general keywords and getting frustrated when those keywords don't make it into the top 25.

People search in lower-case letters

Most people use all lower-case letters when searching. So, most people would type in "new york" when searching for services or product there, as opposed to "New York."

Think like your customers!

Think about what your customers would be searching for if they were looking for your site. Don't think about what YOU would be searching for - try to think like your customers. Ask several customers or those familiar with your products or services how they would search for your Web site. You'll be amazed at some of the responses you get.

Use misspelled keywords

Are any of your keywords frequently misspelled? If you're in the mortgage business, you may want to use "forclosure" as well as "foreclosure" and "bankrupcy as well as "bankruptcy" as your keywords. Think of how many people misspell words on a daily basis, and capitalize on those errors. If you believe your customers often use misspelled versions of your keywords, we can capture those bad spellers and your competition will not.

Regional services

Do you offer regional services or products? Many people fine-tune their searches by inserting regional terms, such as "new york restaurants" or even "Italian restaurants" versus simply using the general keyword, "restaurants."

Remember that we are not just after increasing traffic to your web site...our true objective is to increase TARGETED TRAFFIC.

Please list your targeted keywords below:

After our office receives your keyword list, we submit them to a proprietory database we have access to. Using this database helps us determine:

1) The popularity of the keywords you have suggested. In other words "Are people really searching using these keywords in your industry?"

2) How many other web sites target these same keywords?

3) What are other similar keywords that would rank your site higher?
The database has over 30 million results that are being updated every two hours, so the information is always current with practically up-to-the-minute search results.

If we target keywords that are searched infrequently, your traffic will be minimal. Furthermore, if we target keywords that are TOO popular, it may be difficult to achieve a top rankings on these keywords.

Keywords are the "key" to success!

"Web page optimization and search engine positioning is your best R.O.I."