The Title Tag
One of the easiest ways to improve your website search engine visibility is to optimize your title tags.
The title tag is the text that appears in the Search Engine Result Pages and is also shown at the top of your browser window when you are viewing a web page.
The title should be up to 65 characters in length although it’s possible that a search engine may display more than this.
As you can see not only does your title tag contain the content that is related to the search (Title Tags) the person reading the search result page can read your title and can click on the link that will take them to your website.
Having a descriptive and relevant title for your page is essential, for example, in the image above the title tag on top is much more descriptive than the one below it. This gives the person searching for the information a better idea of what they will find if they click on the link.
Title Tag Code
The title tag code for the page above is listed below in red.
<head> <title>All about the Title Tag for Search Engine Optimization</title>
Although there are many factors that determine where your page ends up in the search engine results, it is always a good practice to include the keywords or phrases that are relevant to your page in the title tag.
In other words if I was creating a web page about “title tag optimization”, I would want that reflected in my title along with other relevant keywords and phrases.