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Google Adsense and Adwords – Using the Keyword Tool – Viewing Estimated CPC

September 6, 2010
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Google Adsense and Adwords – Using the Keyword Tool – Viewing Estimated CPC

Many Adsense publishers use the Adwords Keyword Tool to look at Estimated CPC (Cost Per Click) and to see how many searches there are for a given phrase or keyword. As you may already know, running Google AdSense on your website is one way of monetizing your website content. How?  Here’s a sample scenario:...
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Basic Website Optimization – The Title Tag

August 6, 2010
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Basic Website Optimization – The Title Tag

The Title Tag One of the easiest ways to improve your website search engine visibility is to optimize your title tags. The title tag is the text that appears in the Search Engine Result Pages and is also shown at the top of your browser window when you are viewing a web page. The...
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Search Engine Basic Concepts – Organic and Sponsored Search Results

August 5, 2010
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Search Engine Basic Concepts – Organic and Sponsored Search Results

Google, Microsoft, Yahoo and other search engines  display both organic and “sponsored” (paid) search results. An organic search engine result is not something you pay for directly,  it occurs as a natural result of the search terms used and their relevance to terms and content on your website. First page organic search results are...
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